Crest Was First
Crest Toothpaste Company has been around for over 50 years. Crest was the first toothpaste company to come with a product that was therapeutic as well as cosmetic.
In the 1950’s Crest Toothpaste Company gained a little in the market share area. By 1960 the company began taking over the market and was the leader for thirty years.
Procter and Gamble which owns the Crest Toothpaste Company began to spend a significant amount of money to make Crest more than a cosmetic product. Procter and Gamble wanted Crest toothpaste to be therapeutic as well.
When the American Dental Association gave Crest its seal of approval, Crest became even more popular. Crest became a dream-come-true because until that time there were no toothpastes that offered so much dental protection.
The Crest Toothpaste Company saw a huge growth because it was able to show a reasonable amount of effectiveness in preventing tooth decay. This was something that had not been done before. When Crest was able to prove that its claims of therapeutic value were true, it became the new market leader.
Crest also received a real boost because it was the only toothpaste that existed in “category A”, which meant that it received the ADA endorsement. No other toothpaste during this time was able to display the ADA seal of approval on their toothpaste packaging. This was in 1964 and it was not until 1969 that any other toothpaste was able to use the ADA seal of approval on their product.
It took several years for other toothpastes companies to catch up with Crest. The Crest Toothpaste Company enjoyed many years of excellent toothpaste sales and recognition.
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